Case Studies — Pine Media
Case Studies

The work that speaks for itself.

A selection of organisations we've partnered with to build, grow, and scale.

Brand & Operations

Friska

Services: Org. Systemisation, Brand
Industry: Consumer Health

The Challenge

Building the internal structure to match a fast-growing brand

Friska had strong product-market fit and a growing customer base — but the internal structure wasn't keeping pace. Operations were reactive, brand communication was inconsistent, and the team was stretched thin. They needed someone to come in, make sense of the chaos, and build the infrastructure for the next phase.

What We Did

↑Conducted a full operational audit and designed SOPs across every key function
↑Rebuilt the brand communication strategy for consistency across all channels and touchpoints
↑Installed the systems and processes that gave the team clarity, reduced operational drag, and supported sustainable growth
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Leadership & Revenue Growth

Darey.io

Services: Managing Director, Revenue Systems
Industry: EdTech

The Challenge

Leadership installed to scale revenue for a workforce development platform

Darey.io is a workforce development company building tech talent for organisations across Africa. With a strong product and a growing learner community, the next stage demanded a leader who could sit at the top of the business and build the systems to scale revenue, while putting in place the operations, culture, and team alignment for the business to run without founder dependency.

What We Did

↑Took on the Managing Director role — full operational ownership, with revenue growth as the core mandate
↑Built the entire operating structure from the ground up — culture, team alignment, and SOPs — so the business can run without founder dependency
↑Built the revenue systems and infrastructure — workflows and performance frameworks — needed to scale predictably
↑Currently scaling revenue — building the go-to-market engine and strategic partnerships that will carry Darey.io's next growth stage
Brand Identity

Rabafast

Services: Brand Identity & Strategy
Industry: Cross Border Financial Services

The Challenge

Building a brand that could compete in cross-border financial services

Rabafast is a cross-border financial services company with a strong product and a clear vision. What they needed was a brand identity that could compete in a category where trust and polish decide who gets chosen. They came to Pine Media to build it.

What We Did

↑Defined brand positioning and messaging architecture for a category built on trust
↑Built the full visual identity — logo, visual system, and brand guidelines
↑Developed the brand strategy and voice guidelines for use across every future touchpoint
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Marketing Strategy

Dealmakers BDC

Services: Brand, Marketing Strategy
Industry: Financial Services

The Challenge

Market expansion strategy for a BDC competing in Nigeria's FX market

Dealmakers BDC operates in a sector where credibility is the product. They needed a clear market position, a communications strategy that built trust, and a marketing expansion strategy designed to drive customer acquisition — in a market that is competitive, regulated, and relationship-driven.

What We Did

↑Defined market positioning and built a brand communications strategy centred on trust and credibility
↑Developed the market expansion strategy — identifying new customer segments and acquisition channels
↑Designed the marketing infrastructure blueprint for customer acquisition and retention — positioning Dealmakers as a credible, competitive player in the FX space
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Growth Strategy

Car Tracker Nigeria

Services: Growth Strategy, Digital
Industry: Vehicle Tech / Security

The Challenge

378 trackers installed in 90 days — ₦56M in revenue from a ₦3M ad spend

Car Tracker Nigeria came to us with a clear mandate: grow the business and hold their position as Nigeria's leading car tracking company. They had a strong product and a loyal customer base. They needed the strategy and execution engine to match.

What We Did

↑Defined the brand's unique positioning and built a full digital growth strategy from the ground up
↑Launched and managed paid ad campaigns — with a dedicated sales rep embedded to handle DMs and close every lead
↑Produced monthly content that grew the community, boosted engagement, and showcased the brand's culture and team
↑₦3M in ad spend → 2,869 leads → 13% conversion → 378 new clients → ₦56M+ in revenue → 1,475% ROI — in 90 days
Marketing & Growth

Afess Industrial Equipment

Services: Marketing, Growth, Sales
Industry: Industrial Equipment / Hospitality

The Challenge

₦400M in revenue and B2B deals with First Bank, Eric Kayser, and Ebony Life

Afess Industrial Equipment — a leading retailer of industrial machines for the hospitality industry with 3 branches in Nigeria — needed a team that would sit inside the business, own the revenue goal, and execute across both B2B and B2C. We came in and built the entire marketing and sales engine from scratch.

What We Did

↑Defined the brand's identity and value proposition, then built a multi-channel content strategy across LinkedIn, TikTok, YouTube, Twitter, Jiji, and the company website
↑Ran Google Ads and Meta Ads campaigns precision-targeted at both B2B and B2C segments
↑Actively pursued and closed B2B deals with First Bank, Eric Kayser, and Ebony Life — and secured ₦30M+ in contracts through bid management
↑Generated over ₦400M in total revenue across B2B and B2C — in 3 months

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